Seattle -- In a stunning move that caught many industry analysts and customers off guard, eProject announced last week they are changing their name to f-Project in a an apparent bid to increase the overall project management software experance.  The move is part of an international strategy to position the company for dramatic growth.

"We really went back to the blackboard to get the idea" said eProject President, Brad Fisher who is heading up the communications campaign.  "We knew we had gone as far as we could go with the 'e' and apparently someone else is using the 'i' so we figured that the next step in our evolution was an 'f', and there you have it!  Take that Microsoft!  By the way thanks for the blackboard chumps!  You should have escorted us out to our cars when you gave us the boot."

"Going from eProject to f-Project is really the evolution of our brand" states eProject Vice President of Marketing Aaron Stanley.  "We had allready added as many swooshes to our logo as we could so it was time to break out the big marketing sticks.  We really wanted ITSEMTCEKGBAB but Computer Associates cornered the market with that one and we were running out of donuts in the meeting so incrementing the letter seems like the next logical choice"

Others are not convinced that just changing the name of the company from something easily understood to something contrived will be popular with new prospects or existing customers.  The company remains un-phased by the criticism.

"The 'f-' is really a playful banter we want to have with our customers" said eProject CEO Stanley Johnson.  "We didn't want to spell it out and be too literal again so we added the dash and incremented the first letter.  The 'f-' conjures up many different words and our customers can fill in the blanks.  Ironically, we haven't received any feedback on the name change but we believe it is because of a bug in our vulgarity filtering tools."

Some have questioned dissolving one of the internet's most recognizable web 2.0 brands, including industry analysts.  "When I first heard of the move I thought they wet the bed" said Gartner's Jeffrey Broderick who heads up the project management software sector.  "When we all considered the alternatives of making the software more usable, lowering the already absorbanent monthly fees, or providing better service, we realized they navigated the fork correctly.  Besides we haven't seen their payment for suckering them to attending our Prague conference so I will be damned to say anything bad about them in print."

©2007 VCSonline. All rights reserved. This PMS blog is a satire. None of the details in this blog are real. All names are made up, except in cases when public figures are being satirized. All quotes are fictional and any similarity to actual quotes is coincidental.

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